Tech News
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Tracx Appoints Eric Berkowitz SVP Global Services and Adi Kleiman SVP Product
NEW YORK, Nov. 6, 2015 (GLOBE NEWSWIRE) -- Tracx Inc., the leading social business cloud for enterprises, today announced the appointment of Eric Berkowitz as Senior Vice President of Global Services, and Adi Kleiman as Senior Vice President of Product. Berkowitz will oversee the expansion of Tracx's global services team and efforts, while Kleiman will be managing the development and roadmap of Tracx's social business management platform. Both will report directly to Rick Rudman, Chief Executive Officer at Tracx.
"The appointment of Eric Berkowitz and Adi Kleiman to their new roles represents Tracx's continued growth and maturation as we solidify ourselves as the leading social business solution on the market," said Rick Rudman. "As we continue to expand our global customer base and develop our software to better serve the needs of those customers, both Eric and Adi will act as critical members of the executive team that will assure Tracx is providing the most relevant and highest quality services and solutions possible."
Eric Berkowitz brings with him extensive expertise in social technologies and how organizations can best benefit from working with social data. Prior to his arrival at Tracx in 2012 he served as Manager of Agency Partnerships at Visible Technologies where he worked directly with brands looking to get the most out of their social media efforts and investments. Since joining Tracx, Eric has applied his skills in various roles including Senior Product Manager, VP Sales Engineering, and VP Solutions Engineering.
Adi Kleiman brings a proven track record of groundbreaking product and software development to her new role as SVP of Product, as she spent nearly five years as a Senior Product Manager at SAP before joining Tracx in 2012. Since 2014, Kleiman has served as VP of Product for Tracx, gaining familiarity with the intricacies of the platform and shaping the future of the solution and company by defining, directing and overseeing execution of the product roadmap."I couldn't be more excited about what the future holds for Tracx," said Adi Kleiman. "I've witnessed firsthand the tremendous growth that we have gone through since opening our US headquarters, and now we are better positioned than ever to not only build the best social business solution on the market, but to foster a global company that services customers around the world as well."
About TracxTracx is the leading social business cloud empowering enterprises to build their brand, attract new customers, service existing ones and connect with other key audiences in the social-enabled world. The solution analyzes and refines mass amounts of geographic, demographic and psychographic data from across the social web to deliver deep insights into customers, competitors and influencers. It then makes those insights actionable through its contextually driven Social Recommendation Engine, enabling smarter interactions that deliver meaningful business results. The world's most respected and leading brands such as BMW, Kraft Foods, and Rolex rely on Tracx to identify and target audiences, improve planning, enhance monitoring and effectively engage consumers. Tracx is headquartered in New York City with offices in Tel Aviv and London. For more information, visit http://www.tracx.com.
CONTACT: Amy Inlow 203-829-5652 amy@tracx.com
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Tracx Appoints Eric Berkowitz SVP Global Services and Adi Kleiman SVP Product
NEW YORK, Nov. 6, 2015 (GLOBE NEWSWIRE) -- Tracx Inc., the leading social business cloud for enterprises, today announced the appointment of Eric Berkowitz as Senior Vice President of Global Services, and Adi Kleiman as Senior Vice President of Product. Berkowitz will oversee the expansion of Tracx's global services team and efforts, while Kleiman will be managing the development and roadmap of Tracx's social business management platform. Both will report directly to Rick Rudman, Chief Executive Officer at Tracx.
"The appointment of Eric Berkowitz and Adi Kleiman to their new roles represents Tracx's continued growth and maturation as we solidify ourselves as the leading social business solution on the market," said Rick Rudman. "As we continue to expand our global customer base and develop our software to better serve the needs of those customers, both Eric and Adi will act as critical members of the executive team that will assure Tracx is providing the most relevant and highest quality services and solutions possible."
Eric Berkowitz brings with him extensive expertise in social technologies and how organizations can best benefit from working with social data. Prior to his arrival at Tracx in 2012 he served as Manager of Agency Partnerships at Visible Technologies where he worked directly with brands looking to get the most out of their social media efforts and investments. Since joining Tracx, Eric has applied his skills in various roles including Senior Product Manager, VP Sales Engineering, and VP Solutions Engineering.
Adi Kleiman brings a proven track record of groundbreaking product and software development to her new role as SVP of Product, as she spent nearly five years as a Senior Product Manager at SAP before joining Tracx in 2012. Since 2014, Kleiman has served as VP of Product for Tracx, gaining familiarity with the intricacies of the platform and shaping the future of the solution and company by defining, directing and overseeing execution of the product roadmap."I couldn't be more excited about what the future holds for Tracx," said Adi Kleiman. "I've witnessed firsthand the tremendous growth that we have gone through since opening our US headquarters, and now we are better positioned than ever to not only build the best social business solution on the market, but to foster a global company that services customers around the world as well."
About TracxTracx is the leading social business cloud empowering enterprises to build their brand, attract new customers, service existing ones and connect with other key audiences in the social-enabled world. The solution analyzes and refines mass amounts of geographic, demographic and psychographic data from across the social web to deliver deep insights into customers, competitors and influencers. It then makes those insights actionable through its contextually driven Social Recommendation Engine, enabling smarter interactions that deliver meaningful business results. The world's most respected and leading brands such as BMW, Kraft Foods, and Rolex rely on Tracx to identify and target audiences, improve planning, enhance monitoring and effectively engage consumers. Tracx is headquartered in New York City with offices in Tel Aviv and London. For more information, visit http://www.tracx.com.
CONTACT: Amy Inlow 203-829-5652 amy@tracx.com
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Eight new companies begin Innosphere's incubation program for technology startups
FORT COLLINS, Colo., Nov. 6, 2015 (GLOBE NEWSWIRE) -- Innosphere is excited to announce that eight new client companies have been accepted into Innosphere's incubation program, and have just begun attending the initial exclusive training sessions. Innosphere client companies receive customized development plans, learn from other founders and experienced advisors, and receive ongoing support to ensure they have the know-how to raise the right kind of capital, and have all the resources to exponentially grow.
One entrepreneur who recently entered the program is Rod Nuss, founder and COO of ValidCare, a digital healthcare and services company focused on solving real problems for the healthcare industry around surgical episode management. A "surgical episode" starts when a patient elects surgery and concludes when they achieve total recovery. "ValidCare is more than just a cloud-based software solution. It also aligns hospital, surgeon, and patient incentives to improve the cost, quality, and patient experience outcomes associated with surgical care coordination," said Mike Freeman, Innosphere CEO. "The costs associated with readmissions from just knee and hip replacements alone is a huge problem in healthcare. ValidCare helps reduce readmissions through improved patient-caregiver communication in real time throughout the recovery process. We are excited to be supporting a company that is helping hospitals thrive with value-based care."
"The Innosphere program has already been a great experience," said Nuss. "We want to link with the growing healthcare startup community in Colorado, and Innosphere is a leader in fostering that growth and building that community."
Innosphere is currently supporting 40 Client Companies with another 2 companies in pre-client status, along with 3 Colorado State University student startup companies.
The new eight Innosphere Client Companies include:- ValidCare (Centennial, CO) ValidCare is a digital healthcare company focused on improving the surgical episode of care. Their customers are network participants who are pioneering the transformation to value-based care, and ValidCare helps their customers improve their financial, operational, and patient health by: communicating via their HIPAA compliant, cloud-based communication platform; delivering real-time education, reminders, alerts and patient-reported outcomes; and Implementing ValidCare alignment services to facilitate the adoption of value-based care models. www.validcare.com
- MyChoiceMD (Fort Collins) Whether it is because they are uninsured or are on a medical plan with a high-deductible, more and more people are paying cash for routine medical care. MyChoiceMD puts the power of choice back in the hands of the consumer. You will see up-front pricing that can save you as much as 40%. And you know the price of your visit before you go! Book and pay for your appointment in one easy process with the MyChoiceMD platform, which now also includes Associates in Family Medicine and Harmony Imaging. www.mychoicemd.co
- Allergy Solutions (Erie, CO) Allergy Solutions brings long-term relief for allergy sufferers and improves financial health for our client doctors and companies through proven-safe and effective allergy-care services. www.allergysolutionsinc.com
- FluoroFinder (Broomfield, CO) FluoroFinder is a cloud-based experiment design tool, that enables scientists to select the best fluorochromes for their medical research experiments, and the find who sells them. Trusted in over 160 US medical research institutions, FluoroFinder is accelerating their research initiatives in the field of Cancer, HIV, Multiple Sclerosis, and other diseases. FluoroFinder's technologies save thousands of days - and millions of dollars - for research institutions every year, by turning a manual task of hours or days to just minutes. https://fluorofinder.com/
- Mother's Milk Is Best (Fort Collins, CO) MMIB was founded with the goal of improving feeding options for premature babies. They have developed a medical device for concentrating mother's milk and maximizing bioactive factors in it. MMIB exists because one in eight babies is born prematurely in the United States. These tiny babies must begin life fighting to survive, and have immature organs which cannot process the large volume of milk necessary for growth so they need their milk to be fortified or concentrated. www.mothersmilkisbest.com
- SimpliOpus (Colorado Springs, CO) SimpliOpus solves a problem every sales leader faces: consistent sales execution by every seller. With only 20% of sales teams reaching quota and close rates below 30%, it's a universal challenge. SimpliOpus is a cloud platform that simplifies and automates any Value Based Sales process. It integrates with Salesforce to provide consistent sales execution. It includes: Account Planning, Executive Sponsorship, Automated Discovery, Financial Modeling and Business Case creation. SimpliOpus enables sellers to show the business and financial impact of their offering. Taking mere mortal salespeople and turning them into sales rock stars.
- ResourceX (Denver, CO) Resource Exploration (ResourceX) is a fiscal analytics software venture, providing advanced technology for resource allocation solutions. Our software provides comprehensive analytics to understand an organization's financial, human, and physical resources. Compared to competitors, ResourceX stands out for two things. First, its unique underlying processes of program inventory identification, program costing, and priority based budgeting. This process has a proven track record supported by our work with over 100 local governments across North America. Our second differentiator is we have combined that experience with the power of a user friendly interface. The software of ResourceX reaches well outside local governments and applies to private sector industries, including education, real estate and healthcare. www.ResourceX.net
- The Food Corridor (Fort Collins, CO) Post your kitchen space. Find your cooking place. The Food Corridor is a food hub connecting commercial kitchen space with food businesses. They are the first online marketplace for food businesses to find and book commercial kitchens. Concurrently, commercial kitchen owners can more effectively utilize their assets, providing additional revenue streams to schools, food banks, churches, restaurants, and more. www.thefoodcorridor.com
Applications now open for next cohort of startups
High-tech small businesses and startups can apply now to join Innosphere's incubation program that will begin in January 2016. Innosphere reviews applicant companies three times a year. Once accepted into the program, Innosphere's exclusive onboarding process allows companies to attend valuable sessions to help scale their business. Please visit www.innosphere.org/apply to submit an application to be a part of the first company cohort of 2016. Deadline to apply is December 11.
For more information contact Innosphere CEO, Mike Freeman, at Mike@innosphere.org or 970.818.7736.
About InnosphereInnosphere is a non-profit 501(c)(3) organization that supports entrepreneurs building high-growth and high-tech companies in the industries of energy and advanced materials, digital health innovations, biosciences, and software/hardware. Innosphere works with these startups and small businesses through their validation, startup, and growth stages. Innosphere prides themselves on the work they do to understand each company's specific needs in order to better customize a high-performance plan for each company based on capital, talent and growth strategies. Companies learn from other founders and experienced advisors, and receive ongoing support to ensure they have the know-how to raise the right kind of capital, and have all the resources to exponentially grow. Headquartered in Fort Collins, CO, Innosphere has multiple office locations across the state to better serve entrepreneurs.
CONTACT: Mike Freeman, Innosphere CEO (970) 818.7736 | Mike@innosphere.org
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Eight new companies begin Innosphere's incubation program for technology startups
FORT COLLINS, Colo., Nov. 6, 2015 (GLOBE NEWSWIRE) -- Innosphere is excited to announce that eight new client companies have been accepted into Innosphere's incubation program, and have just begun attending the initial exclusive training sessions. Innosphere client companies receive customized development plans, learn from other founders and experienced advisors, and receive ongoing support to ensure they have the know-how to raise the right kind of capital, and have all the resources to exponentially grow.
One entrepreneur who recently entered the program is Rod Nuss, founder and COO of ValidCare, a digital healthcare and services company focused on solving real problems for the healthcare industry around surgical episode management. A "surgical episode" starts when a patient elects surgery and concludes when they achieve total recovery. "ValidCare is more than just a cloud-based software solution. It also aligns hospital, surgeon, and patient incentives to improve the cost, quality, and patient experience outcomes associated with surgical care coordination," said Mike Freeman, Innosphere CEO. "The costs associated with readmissions from just knee and hip replacements alone is a huge problem in healthcare. ValidCare helps reduce readmissions through improved patient-caregiver communication in real time throughout the recovery process. We are excited to be supporting a company that is helping hospitals thrive with value-based care."
"The Innosphere program has already been a great experience," said Nuss. "We want to link with the growing healthcare startup community in Colorado, and Innosphere is a leader in fostering that growth and building that community."
Innosphere is currently supporting 40 Client Companies with another 2 companies in pre-client status, along with 3 Colorado State University student startup companies.
The new eight Innosphere Client Companies include:- ValidCare (Centennial, CO) ValidCare is a digital healthcare company focused on improving the surgical episode of care. Their customers are network participants who are pioneering the transformation to value-based care, and ValidCare helps their customers improve their financial, operational, and patient health by: communicating via their HIPAA compliant, cloud-based communication platform; delivering real-time education, reminders, alerts and patient-reported outcomes; and Implementing ValidCare alignment services to facilitate the adoption of value-based care models. www.validcare.com
- MyChoiceMD (Fort Collins) Whether it is because they are uninsured or are on a medical plan with a high-deductible, more and more people are paying cash for routine medical care. MyChoiceMD puts the power of choice back in the hands of the consumer. You will see up-front pricing that can save you as much as 40%. And you know the price of your visit before you go! Book and pay for your appointment in one easy process with the MyChoiceMD platform, which now also includes Associates in Family Medicine and Harmony Imaging. www.mychoicemd.co
- Allergy Solutions (Erie, CO) Allergy Solutions brings long-term relief for allergy sufferers and improves financial health for our client doctors and companies through proven-safe and effective allergy-care services. www.allergysolutionsinc.com
- FluoroFinder (Broomfield, CO) FluoroFinder is a cloud-based experiment design tool, that enables scientists to select the best fluorochromes for their medical research experiments, and the find who sells them. Trusted in over 160 US medical research institutions, FluoroFinder is accelerating their research initiatives in the field of Cancer, HIV, Multiple Sclerosis, and other diseases. FluoroFinder's technologies save thousands of days - and millions of dollars - for research institutions every year, by turning a manual task of hours or days to just minutes. https://fluorofinder.com/
- Mother's Milk Is Best (Fort Collins, CO) MMIB was founded with the goal of improving feeding options for premature babies. They have developed a medical device for concentrating mother's milk and maximizing bioactive factors in it. MMIB exists because one in eight babies is born prematurely in the United States. These tiny babies must begin life fighting to survive, and have immature organs which cannot process the large volume of milk necessary for growth so they need their milk to be fortified or concentrated. www.mothersmilkisbest.com
- SimpliOpus (Colorado Springs, CO) SimpliOpus solves a problem every sales leader faces: consistent sales execution by every seller. With only 20% of sales teams reaching quota and close rates below 30%, it's a universal challenge. SimpliOpus is a cloud platform that simplifies and automates any Value Based Sales process. It integrates with Salesforce to provide consistent sales execution. It includes: Account Planning, Executive Sponsorship, Automated Discovery, Financial Modeling and Business Case creation. SimpliOpus enables sellers to show the business and financial impact of their offering. Taking mere mortal salespeople and turning them into sales rock stars.
- ResourceX (Denver, CO) Resource Exploration (ResourceX) is a fiscal analytics software venture, providing advanced technology for resource allocation solutions. Our software provides comprehensive analytics to understand an organization's financial, human, and physical resources. Compared to competitors, ResourceX stands out for two things. First, its unique underlying processes of program inventory identification, program costing, and priority based budgeting. This process has a proven track record supported by our work with over 100 local governments across North America. Our second differentiator is we have combined that experience with the power of a user friendly interface. The software of ResourceX reaches well outside local governments and applies to private sector industries, including education, real estate and healthcare. www.ResourceX.net
- The Food Corridor (Fort Collins, CO) Post your kitchen space. Find your cooking place. The Food Corridor is a food hub connecting commercial kitchen space with food businesses. They are the first online marketplace for food businesses to find and book commercial kitchens. Concurrently, commercial kitchen owners can more effectively utilize their assets, providing additional revenue streams to schools, food banks, churches, restaurants, and more. www.thefoodcorridor.com
Applications now open for next cohort of startups
High-tech small businesses and startups can apply now to join Innosphere's incubation program that will begin in January 2016. Innosphere reviews applicant companies three times a year. Once accepted into the program, Innosphere's exclusive onboarding process allows companies to attend valuable sessions to help scale their business. Please visit www.innosphere.org/apply to submit an application to be a part of the first company cohort of 2016. Deadline to apply is December 11.
For more information contact Innosphere CEO, Mike Freeman, at Mike@innosphere.org or 970.818.7736.
About InnosphereInnosphere is a non-profit 501(c)(3) organization that supports entrepreneurs building high-growth and high-tech companies in the industries of energy and advanced materials, digital health innovations, biosciences, and software/hardware. Innosphere works with these startups and small businesses through their validation, startup, and growth stages. Innosphere prides themselves on the work they do to understand each company's specific needs in order to better customize a high-performance plan for each company based on capital, talent and growth strategies. Companies learn from other founders and experienced advisors, and receive ongoing support to ensure they have the know-how to raise the right kind of capital, and have all the resources to exponentially grow. Headquartered in Fort Collins, CO, Innosphere has multiple office locations across the state to better serve entrepreneurs.
CONTACT: Mike Freeman, Innosphere CEO (970) 818.7736 | Mike@innosphere.org
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Sphere 3D NEO Series Tape Libraries & Autoloaders Now Support LTO-7 With Increased Capacity
SAN JOSE, Calif., Nov. 6, 2015 (GLOBE NEWSWIRE) -- Sphere 3D Corp. (NASDAQ:ANY), a containerization, virtualization and data management solutions provider, today announced that its NEO Series of tape libraries and autoloaders, offered by its wholly-owned subsidiary Overland Storage, now support the LTO-7 (Linear Tape-Open 7) tape format. Sphere 3D's support of the recently unveiled LTO-7 tape technology expands the company's portfolio of offerings that equip large-scale, hybrid environments with lower cost, more energy efficient and increasingly reliable data storage and archiving solutions. The company is hosting a webinar, "LTO-7, Taking a Leap Forward in "Worry-free" Data Storage Solutions" on Tuesday, November 10 at 10:00 a.m. PST to review the latest developments related to these products.
NEO Series tape libraries provide a compelling, cost-effective and long-term storage solution by delivering best-in-class features for SMB and enterprise backup and archive applications. When configured with LTO-7, NEO tape libraries and autoloaders are designed to deliver up to 140% increases in storage capacity and more than 80% increases in data throughput.
Next-generation LTO-7 technology provides up to 15 terabytes (TB) of compressed data per cartridge, compared to the 6.25TB offered in previous-generation LTO-6 tape drives. Data transfer rates also occur much more rapidly with LTO-7 at rates of up to 750MB per second, or 2.7TB of data per hour per drive. The NEO Series tape libraries with LTO-7 technology provide customers with solutions capable of delivering up to 8 petabytes (PB) of storage capacity at speeds of up to 64TB/hour for just $.02 per GB.
"Sphere 3D delivers a diverse portfolio of data management solutions that are workload optimized to address divergent use-case scenarios and customer needs," said Nilesh Patel, Vice President of Product Management and Marketing for Sphere 3D. "Tape-based storage continues to be an integral part of the data storage hierarchy as many enterprises recognize it as the most economical approach for the backup and archiving of multiple terabytes to petabytes of data. Also, an increasing number of enterprises desire a dual storage approach and leverage tape backup as an 'insurance policy' for long-term, off-site retention to protect some or all of their cloud-based storage."
Patel continued, "Our customer base clearly recognizes the ongoing role tape plays as an affordable storage solution. We have seen 114% growth over the last 3 years in the amount of data being stored on tape. Also, the LTO technology roadmap anticipates 120TB on a cartridge and data rates of nearly 10TB/hour. With our NEO series, we give the enterprise the price, capacity, performance and scalability options they are seeking today, while ensuring their investment protection for the future."
Sphere 3D's NEO Series of products are in use by over 200,000 users worldwide in a variety of applications, including backup and archive for medical imaging, finance, education, government, oil and gas, media and entertainment, and retail. The NEO Series product range provides a variety of solutions designed for businesses of all sizes from SMEs to large enterprises.
Product Highlights
NEO XL-Series libraries address the need for midrange and enterprise businesses to do more with less by providing an effortless automated backup that combines flexibility, density, high-performance and affordability to enable data to be protected faster, smarter, more easily and cost effectively. The product family allows customers to customize their backup and archive solution by starting out as a 6 unit, 80 cartridge, 6-drive library and scaling to as many as 560 slots and 42 tape drives as customer backup and archive needs change. The NEO 8000e archive and backup system for the most demanding enterprise complements the NEOxl line by delivering exceptional functionality and storage of up to 1000 cartridges and 24 tape drives.
The NEO S-Series family of libraries, as well as our stand alone tape drives, address smaller capacity requirements by combining ease of use, compactness and affordability with 1, 2 and 4 unit solutions that range from 8 to 48 slots, and 1 to 4 tape drives.
Pricing and Availability
Shipment of the LTO-7 based NEOxl and NEO 8000e platforms, and LTO-7 media, will begin in December. LTO-7 for the NEO S-Series, and Sphere 3D desktop and internal stand-alone tape drives, will begin shipping in Q1 2016. MSRP starts at a U.S.-list price of $4,999 for a NEO tape library solution.
About Sphere 3D
Sphere 3D Corp. (NASDAQ:ANY) delivers containerization and virtualization technologies along with data management products that enable workload-optimized solutions. We achieve this through a combination of containerized applications, virtual desktops, virtual storage and physical hyper-converged platforms. Sphere 3D's value proposition is simple and direct—we allow organizations to deploy a combination of public, private or hybrid cloud strategies while backing them up with state of the art storage solutions. Sphere 3D, along with its wholly-owned subsidiaries Overland Storage and Tandberg Data, has a strong portfolio of brands including Glassware 2.0™, SnapCLOUD™, SnapScale®, SnapServer®, V3, RDX®, and NEO®. For more information, visit www.sphere3d.com.
Safe Harbor Statement
This press release may contain forward-looking statements that involve risks, uncertainties, and assumptions that are difficult to predict. Actual results and the timing of events could differ materially from those anticipated in such forward-looking statements as a result of risks and uncertainties including, without limitation, unforeseen changes in the course of Sphere 3D's business or the business of its wholly-owned subsidiaries, including, without limitation, Overland Storage and Tandberg Data; any failure in the functionality of the NEO Series of tape libraries and autoloaders, either independently or used in conjunction with the LTO-7 tape technology, the continued adoption by users of our NEO Series of products, any increase in Sphere 3D's cash needs or our inability to obtain additional debt or equity financing; performance of our products; the level of success of our collaborations and business partnerships; possible actions by customers, partners, suppliers, competitors or regulatory authorities; and other risks detailed from time to time in Sphere 3D's periodic reports contained in our Annual Information Form and other filings with Canadian securities regulators (www.sedar.com) and in prior periodic reports filed with the United States Securities and Exchange Commission (www.sec.gov). Sphere 3D undertakes no obligation to update any forward-looking statement, whether written or oral, that may be made from time to time, whether as a result of new information, future developments or otherwise, except as required by law.
CONTACT: Media Contacts: Eileen Elam Sphere 3D 408-283-4734 media.relations@sphere3d.com Nick Foot BWW Communications +44-1491-636393 Nick.foot@bwwcomms.com
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TubeMogul Launches Industry's First Automated Cross-Screen Planning Software
EMERYVILLE, Calif., Nov. 6, 2015 (GLOBE NEWSWIRE) -- Today, TubeMogul (NASDAQ:TUBE), a leading enterprise software company for brand advertising, announced the launch of its new cross-screen planning technology. The first-of-its-kind software allows marketers to plan ad buys to deduplicate their target audience across both traditional TV as well as digital channels, drastically improving upon previous solutions that only accounted for audiences on digital-only desktop and mobile devices.
The cross-screen planning software ingests a marketers' existing TV plan, and a combination of data sets, to determine optimal inventory mix and budget allocations, and provide the specific networks, sites and mobile applications necessary for a more efficient campaign. The planning software is integrated directly into TubeMogul's existing media buying platform, allowing seamless execution across all campaign phases. By unifying the planning technology with the media buying and reporting software, advertisers can find the most efficient media while retaining full transparency and control over exposure frequency, economics and performance.
As a result, marketers will markedly improve operational efficiency through streamlined workflow in addition to potentially saving millions of dollars that would have otherwise been misallocated or entirely wasted. Marketers can also onboard their first-party CRM data into the cross-screen planning software to further amplify targeting.
The planning software was developed in response to the increasing fragmentation in devices and consumption methods over the last five years. Many current cross-screen solutions address only desktop and mobile, and fail to incorporate the channel that occupies the biggest portion of brand advertising budgets: television. TubeMogul's new planning technology was built specifically to not only directly supplement marketers' existing TV plans, but also provide them the flexibility to create digital-only plans as well. The tool will become a primary pillar of the TubeMogul platform and act as the foundation upon which future product offerings are built; ad formats encompassed within the software include desktop video, mobile, linear TV, addressable TV and video-on-demand (VOD) TV.
"Our new cross-screen planner is the natural progression of our mission to help marketers automate and simplify every facet of their brand advertising initiatives," said Brett Wilson, TubeMogul's CEO & co-founder. "By putting TV, which is still the centerpiece for many marketers' campaigns, at the software's core, we've built a solution that adds significant value to brand advertisers' most important medium."
"The industry has been talking about the synergies between TV and online video for years. Finally, we have a tool that brings this long-awaited vision to life," said Vic Walia, Senior Director, Brand Marketing, Expedia. "Gone are the days of stitching together online and offline plans months after a campaign actually ran – TubeMogul's planning tool empowers us to create TV extension plans in real time."
"Rather than touting out the cliché 'you're buying too much TV,' TubeMogul is taking a more constructive approach by taking a media plan as it is and then leveraging data to find unreached viewers across TV, tablets and smartphones. We're excited to leverage this product," said Eva Feger, Associate Communications Strategy Director, Generator Media.
"TubeMogul's cross-screen planner is promising because it takes the common refrain -- you're missing part of your audience with your TV buy -- and turns it into action, with a data-driven plan to build additional reach," said Steve Parker Jr., CEO & co-founder, Levelwing.
"The big challenge in the multi-screen world is understanding how your customers move between devices, and making sure you're speaking with them in a consistent way that minimizes waste," said Karel Wegert, Vice-President, Digital Media Systems, Media Experts. "This new cross-screen tool from TubeMogul promises to help identify hard to reach, high value audiences that might not watch TV, and delivers actionable insights that can help drive media efficiency."
"Taking a screen-agnostic approach in advertising is crucial in a world where viewership is so fragmented, but realizing that vision is often easier said than done," said Matt Cote, Vice President Video Innovation, Eicoff. "TubeMogul's cross-screen planner helps by starting where we do -- TV -- and builds a plan to reach additional viewers in an automated, data-driven way."
The cross-screen planner will initially be available to TubeMogul's U.S. clients. For more information, please contact sales@tubemogul.com or visit: https://www.tubemogul.com/cross-channel-advertising
About TubeMogul
TubeMogul (NASDAQ:TUBE) is an enterprise software company for brand advertising. By reducing complexity, improving transparency and leveraging real-time data, our platform enables advertisers to gain greater control of their global advertising spend and achieve their brand advertising objectives. TubeMogul was incorporated in 2007 and is based in Emeryville, California with operations in Kyiv, London, Mexico City, New York, Paris, Sao Paulo, Shanghai, Singapore, Sydney, Tokyo, Toronto and offices across the United States.
TubeMogul and the TubeMogul logo are trademarks or registered trademarks of TubeMogul, Inc. in the United States and other countries.
CONTACT: Media Contact: David Burch press@tubemogul.com Investor Relations Contact: Alex Wellins The Blueshirt Group investor@tubemogul.com
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TubeMogul Launches Industry's First Automated Cross-Screen Planning Software
EMERYVILLE, Calif., Nov. 6, 2015 (GLOBE NEWSWIRE) -- Today, TubeMogul (NASDAQ:TUBE), a leading enterprise software company for brand advertising, announced the launch of its new cross-screen planning technology. The first-of-its-kind software allows marketers to plan ad buys to deduplicate their target audience across both traditional TV as well as digital channels, drastically improving upon previous solutions that only accounted for audiences on digital-only desktop and mobile devices.
The cross-screen planning software ingests a marketers' existing TV plan, and a combination of data sets, to determine optimal inventory mix and budget allocations, and provide the specific networks, sites and mobile applications necessary for a more efficient campaign. The planning software is integrated directly into TubeMogul's existing media buying platform, allowing seamless execution across all campaign phases. By unifying the planning technology with the media buying and reporting software, advertisers can find the most efficient media while retaining full transparency and control over exposure frequency, economics and performance.
As a result, marketers will markedly improve operational efficiency through streamlined workflow in addition to potentially saving millions of dollars that would have otherwise been misallocated or entirely wasted. Marketers can also onboard their first-party CRM data into the cross-screen planning software to further amplify targeting.
The planning software was developed in response to the increasing fragmentation in devices and consumption methods over the last five years. Many current cross-screen solutions address only desktop and mobile, and fail to incorporate the channel that occupies the biggest portion of brand advertising budgets: television. TubeMogul's new planning technology was built specifically to not only directly supplement marketers' existing TV plans, but also provide them the flexibility to create digital-only plans as well. The tool will become a primary pillar of the TubeMogul platform and act as the foundation upon which future product offerings are built; ad formats encompassed within the software include desktop video, mobile, linear TV, addressable TV and video-on-demand (VOD) TV.
"Our new cross-screen planner is the natural progression of our mission to help marketers automate and simplify every facet of their brand advertising initiatives," said Brett Wilson, TubeMogul's CEO & co-founder. "By putting TV, which is still the centerpiece for many marketers' campaigns, at the software's core, we've built a solution that adds significant value to brand advertisers' most important medium."
"The industry has been talking about the synergies between TV and online video for years. Finally, we have a tool that brings this long-awaited vision to life," said Vic Walia, Senior Director, Brand Marketing, Expedia. "Gone are the days of stitching together online and offline plans months after a campaign actually ran – TubeMogul's planning tool empowers us to create TV extension plans in real time."
"Rather than touting out the cliché 'you're buying too much TV,' TubeMogul is taking a more constructive approach by taking a media plan as it is and then leveraging data to find unreached viewers across TV, tablets and smartphones. We're excited to leverage this product," said Eva Feger, Associate Communications Strategy Director, Generator Media.
"TubeMogul's cross-screen planner is promising because it takes the common refrain -- you're missing part of your audience with your TV buy -- and turns it into action, with a data-driven plan to build additional reach," said Steve Parker Jr., CEO & co-founder, Levelwing.
"The big challenge in the multi-screen world is understanding how your customers move between devices, and making sure you're speaking with them in a consistent way that minimizes waste," said Karel Wegert, Vice-President, Digital Media Systems, Media Experts. "This new cross-screen tool from TubeMogul promises to help identify hard to reach, high value audiences that might not watch TV, and delivers actionable insights that can help drive media efficiency."
"Taking a screen-agnostic approach in advertising is crucial in a world where viewership is so fragmented, but realizing that vision is often easier said than done," said Matt Cote, Vice President Video Innovation, Eicoff. "TubeMogul's cross-screen planner helps by starting where we do -- TV -- and builds a plan to reach additional viewers in an automated, data-driven way."
The cross-screen planner will initially be available to TubeMogul's U.S. clients. For more information, please contact sales@tubemogul.com or visit: https://www.tubemogul.com/cross-channel-advertising
About TubeMogul
TubeMogul (NASDAQ:TUBE) is an enterprise software company for brand advertising. By reducing complexity, improving transparency and leveraging real-time data, our platform enables advertisers to gain greater control of their global advertising spend and achieve their brand advertising objectives. TubeMogul was incorporated in 2007 and is based in Emeryville, California with operations in Kyiv, London, Mexico City, New York, Paris, Sao Paulo, Shanghai, Singapore, Sydney, Tokyo, Toronto and offices across the United States.
TubeMogul and the TubeMogul logo are trademarks or registered trademarks of TubeMogul, Inc. in the United States and other countries.
CONTACT: Media Contact: David Burch press@tubemogul.com Investor Relations Contact: Alex Wellins The Blueshirt Group investor@tubemogul.com
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Edgewater Sets Record Date for Proposed Consent Solicitation
WAKEFIELD, Mass., Nov. 5, 2015 (GLOBE NEWSWIRE) -- Edgewater Technology, Inc. (NASDAQ:EDGW), a leading consulting firm that helps business leaders drive transformational change through its unique selection of business and technology services and specialized product-based solutions, today announced that its Board of Directors has set the close of business on November 13, 2015 as the record date for purposes of determining the stockholders eligible to consent in writing to the consent solicitation being undertaken by Lone Star Value Investors, LP and certain of its affiliates.
About Edgewater
Edgewater (NASDAQ:EDGW) helps business leaders drive transformational change through its unique selection of business and technology services and specialized product-based solutions.
Classic consulting disciplines (such as business advisory, process improvement, organizational change management, M&A due diligence, and domain expertise) are blended with technical services (such as digital transformation, technical roadmaps, data and analytics services, custom development, and system integration) to help organizations get the most out of their existing IT assets while creating new digital business models.
Delivering both on premise and in the cloud, Edgewater partners with Oracle and Microsoft to offer Business Analytics, BI, ERP, and CRM solutions. Edgewater Ranzal, an Oracle Platinum Consulting Partner, provides Business Analytics solutions leveraging Oracle EPM, BI, and Big Data technologies. As an award-winning Microsoft partner, Edgewater Fullscope delivers Dynamics AX ERP, Business Intelligence, and CRM solutions, with a specialty in manufacturing.
Additional Information
In connection with the consent solicitation initiated by Lone Star Value Investors, LP, the Company may file a consent revocation statement and other documents regarding the Lone Star proposals with the SEC and may mail a consent revocation statement and a consent revocation card to each stockholder of record entitled to deliver a written consent with respect to the Lone Star proposals. STOCKHOLDERS ARE ENCOURAGED TO READ ANY CONSENT REVOCATION STATEMENT AND ANY OTHER RELEVANT DOCUMENTS FILED WITH THE SEC WHEN THEY BECOME AVAILABLE, BECAUSE THEY WILL CONTAIN IMPORTANT INFORMATION. The final consent revocation statement, if any, may be mailed to stockholders. Investors and security holders will be able to obtain the documents free of charge at the SEC's website, www.sec.gov, from Edgewater at its website, www.edgewater.com, or 200 Harvard Mill Square, Suite 210, Wakefield, Massachusetts 01880, Attention: Corporate Secretary.
Participants in Solicitation
The Company and its directors and executive officers may be deemed to be participants in the solicitation of consent revocations in connection with the Lone Star proposals. Information concerning the Company's participants is set forth in the proxy statement, dated April 22, 2015, for its 2015 Annual Meeting of Stockholders as filed with the SEC on Schedule 14A. Additional information regarding the interests of participants of the Company in any solicitation of consent revocations in connection with the Lone Star proposals and other relevant materials, if any, will be filed with the SEC when they become available.
CONTACT: INVESTOR CONTACT: Edgewater Technology, Inc. Timothy R. Oakes Phone: 781-246-6984 E-mail: toakes@edgewater.com MEDIA CONTACT: Sard Verbinnen & Co Bryan Locke / Debbie Miller Phone: (312) 895-4700 E-mail: blocke@sardverb.com / dmiller@sardverb.com
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Edgewater Sets Record Date for Proposed Consent Solicitation
WAKEFIELD, Mass., Nov. 5, 2015 (GLOBE NEWSWIRE) -- Edgewater Technology, Inc. (NASDAQ:EDGW), a leading consulting firm that helps business leaders drive transformational change through its unique selection of business and technology services and specialized product-based solutions, today announced that its Board of Directors has set the close of business on November 13, 2015 as the record date for purposes of determining the stockholders eligible to consent in writing to the consent solicitation being undertaken by Lone Star Value Investors, LP and certain of its affiliates.
About Edgewater
Edgewater (NASDAQ:EDGW) helps business leaders drive transformational change through its unique selection of business and technology services and specialized product-based solutions.
Classic consulting disciplines (such as business advisory, process improvement, organizational change management, M&A due diligence, and domain expertise) are blended with technical services (such as digital transformation, technical roadmaps, data and analytics services, custom development, and system integration) to help organizations get the most out of their existing IT assets while creating new digital business models.
Delivering both on premise and in the cloud, Edgewater partners with Oracle and Microsoft to offer Business Analytics, BI, ERP, and CRM solutions. Edgewater Ranzal, an Oracle Platinum Consulting Partner, provides Business Analytics solutions leveraging Oracle EPM, BI, and Big Data technologies. As an award-winning Microsoft partner, Edgewater Fullscope delivers Dynamics AX ERP, Business Intelligence, and CRM solutions, with a specialty in manufacturing.
Additional Information
In connection with the consent solicitation initiated by Lone Star Value Investors, LP, the Company may file a consent revocation statement and other documents regarding the Lone Star proposals with the SEC and may mail a consent revocation statement and a consent revocation card to each stockholder of record entitled to deliver a written consent with respect to the Lone Star proposals. STOCKHOLDERS ARE ENCOURAGED TO READ ANY CONSENT REVOCATION STATEMENT AND ANY OTHER RELEVANT DOCUMENTS FILED WITH THE SEC WHEN THEY BECOME AVAILABLE, BECAUSE THEY WILL CONTAIN IMPORTANT INFORMATION. The final consent revocation statement, if any, may be mailed to stockholders. Investors and security holders will be able to obtain the documents free of charge at the SEC's website, www.sec.gov, from Edgewater at its website, www.edgewater.com, or 200 Harvard Mill Square, Suite 210, Wakefield, Massachusetts 01880, Attention: Corporate Secretary.
Participants in Solicitation
The Company and its directors and executive officers may be deemed to be participants in the solicitation of consent revocations in connection with the Lone Star proposals. Information concerning the Company's participants is set forth in the proxy statement, dated April 22, 2015, for its 2015 Annual Meeting of Stockholders as filed with the SEC on Schedule 14A. Additional information regarding the interests of participants of the Company in any solicitation of consent revocations in connection with the Lone Star proposals and other relevant materials, if any, will be filed with the SEC when they become available.
CONTACT: INVESTOR CONTACT: Edgewater Technology, Inc. Timothy R. Oakes Phone: 781-246-6984 E-mail: toakes@edgewater.com MEDIA CONTACT: Sard Verbinnen & Co Bryan Locke / Debbie Miller Phone: (312) 895-4700 E-mail: blocke@sardverb.com / dmiller@sardverb.com
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Varonis Adds Proactive Analytics and Predictive Threat Models to Help Stop Data Breaches
NEW YORK, Nov. 5, 2015 (GLOBE NEWSWIRE) -- Varonis Systems, Inc. (NASDAQ:VRNS), the leading provider of software solutions for unstructured, human-generated enterprise data, today announced beta availability of an unprecedented set of predictive threat models that can be used to analyze and detect everything from insider threats and outsider attacks to CryptoLocker infections and suspicious behavior.
Version 6.2.5 of the industry-leading Varonis Metadata Framework platform includes major enhancements to Varonis DatAlert, one of the most widely used solutions for monitoring unstructured data – which is typically the largest, most valuable and most sensitive type of data and is therefore the target of most attacks. The new capabilities represent the most advanced analytics and predictive threat models available to help organizations stem the rising tide of data breaches that are caused or exacerbated by previously undetected insider access and behavior, such as compromise of privileged accounts and privilege abuse.
The new capabilities in Varonis Metadata Framework version 6.2.5 include:
- Dozens of new automated threat models for Varonis DatAlert to provide advanced behavioral alerts on access anomalies and suspicious activity
- Enhanced ability for Varonis DatAdvantage to analyze metadata and automatically discover critical assets, noteworthy people and normal activity, establishing a baseline of behavior
- The ability for Varonis DatAdvantage to more accurately identify unusual behavior with machine learning algorithms and behavioral threat models
Customer Perspective
Enovos, a leading energy supplier for multiple countries in Europe, takes its responsibilities very seriously when it comes to protecting its data. Varonis' new analysis capabilities are helping Enovos enhance data security by analyzing past user activity, building additional behavior baselines and spotting more unusual activity. "This is a welcome advance, and will certainly help us detect future insider threats more quickly," the company said.
Analyst Perspective
Doug Cahill, Senior Analyst for CyberSecurity at Enterprise Strategy Group, said, "One of the challenges organizations face when they deploy various kinds of security sensors is that the sheer volume of meaningless alerts and false positives often forces them to cry uncle and turn off the alerts, reserving them for use only in known threat situations and eliminating their proactive effects. By analyzing months of activity, Varonis can help companies define the baseline for normal user activity and then deploy the new automated threat models for contextual and thus meaningful and actionable alerts. Such behavioral-based anomaly detection is a real advance in the burgeoning field of user behavior analytics."
Partner Perspective
Sam Cattle, Security Architect and Consulting Manager for Rolta AdvizeX, a Varonis partner, said, "We're very excited about the new DatAdvantage and DatAlert capabilities, and we're sure our customers will find these updates invaluable. Bottom line, the amount of unstructured data our customers deal with isn't slowing down. This data is more sensitive than ever, and the chance of a breach happening has never been greater than it is today. That said, our customers need a solution that will help them to dig even more deeply into their metadata for greater insight, monitors and alerts on suspicious user behavior, unusual patterns of data access, and other signs of risk from their employees and beyond. We look forward to working with our customers to introduce and implement the new Varonis updates."
Varonis CEO Perspective
Yaki Faitelson, Varonis Co-Founder and CEO, said, "By now it is understood that protecting the perimeter of your network can no longer be the primary focus of a comprehensive security strategy. Organizations must gather, analyze and act on real-time knowledge of the relationships between users and data. Your analysis can only be as good as the metadata you're analyzing, and Varonis has more and better metadata than any other company that deals with unstructured data. We have been collecting and analyzing metadata for nearly 4,000 customers over the past decade. Our newest innovations provide a level of automation that has never been available, including pre-built threat models against advanced behavioral baselines. We will continue to create new threat models based on user behavior and add to our inside-out security capabilities.
Faitelson continued, "It is clear that organizations cannot reverse or even slow the trend of cybersecurity disasters – which threaten their ability to conduct business – without having Varonis as a core component of their infrastructure."
With new threat models based on user behavior, Varonis will bring unprecedented insight and equip organizations with the ability to detect and prevent potentially devastating data breaches. Until now, Varonis DatAlert allowed IT and security administrators to flag suspicious activity based on static conditions. The new Varonis 6.2.5 expands this capability by including pre-built threat models and adaptive baselines that evolve over time. Varonis UBA threat models can perform much deeper analytics on the metadata that its solutions have already been capturing in a decade of deployment. The accuracy enabled by such threat models will lead to more operationally efficient detection and allow for greater visibility, as more sensors, behaviors, and the events they generate can be used in combatting threats.
For more information on Varonis' solution portfolio, please visit www.varonis.com and join the conversation on Facebook, Twitter, LinkedIn, and YouTube.
About Varonis
Varonis is the leading provider of software solutions for unstructured, human-generated enterprise data. Varonis provides an innovative software platform that allows enterprises to map, analyze, manage and migrate their unstructured data. Varonis specializes in human-generated data, a type of unstructured data that includes an enterprise's spreadsheets, word processing documents, presentations, audio files, video files, emails, text messages and any other data created by employees. This data often contains an enterprise's financial information, product plans, strategic initiatives, intellectual property and numerous other forms of vital information. IT and business personnel deploy Varonis software for a variety of use cases, including data governance, data security, archiving, file synchronization, enhanced mobile data accessibility and information collaboration. As of September 30, 2015, Varonis had approximately 4,000 customers, spanning leading firms in the financial services, public, healthcare, industrial, energy & utilities, technology, consumer and retail, education and media & entertainment sectors.
CONTACT: Mark Fredrickson CTP 617-412-4000 x274 mfredrickson@ctpboston.com
