When it comes to overclocking, This is what we need!
When I wrote my article about how Overclocking Competitions needed to change (Overclocking Competitions: About the Player not the Hardware) I used Professional Golf as an analogy to setup the new competition style. I did this because it is a great parallel with a proven formula that works for everyone involved.
Players with skill get paid
Spectators understand what is happening and are engaged
Commentators are given something to talk about
The final part to the formula is the Manufacturer and Sponsor since they build the gear they need to get a return on their investment and this is how they do it. (well one of many ways)
As they used to say in NASCAR, "What wins on Sunday sells on Monday" and Taylormade has taken this to heart. Jason Day won the PGA Championship on Sunday August 16th who happens to be a Taylormade sponsored player. With his win Taylormade published his gear so that everyone knows what clubs he used to win the tournament at 20 under.
If we draw the parallel against Overclocking when a factory supported overclocker wins a competition the sponsor can do the same thing. For instance maybe it was a 3D benchmark that sealed the competition so, why not highlight that product and tell everyone where they can buy it.
Sky is the limit people.