Hardware Asylum CES 2025 Coverage
I would like to thank Yeyian Gaming for helping sponsor Hardware Asylum during CES 2025. The Consumer Electronics Show starts Jan 9th and runs through Jan 12th.
Yeyian Gaming offers an wide range of solutions for the PC gamer including pre-built PCs to fully customized gaming computers with an online configurator. Their builds feature the latest in computer hardware including Intel Ultra, AMD Ryzen 9 and the latest in Nvidia RTX.
Be sure to check them out at https://us.yeyiangaming.com and the Venetian Tower if you'll be attending CES 2025.
Asustek beefs up motherboard marketing
You hear about this kinda stuff every year and wonder if it really works. Considering that Asus has been hanging back and not overpromoting at Computex over the past two years you begin to wonder if they are just trying to save money or just have no confidence in their products.
Competition in the global own-brand motherboard market between Asustek Computer and Gigabyte Technology is heating up and Asustek has lowered prices and strengthened marketing efforts, according to industry sources.
Gigabyte and Asustek declined to comment about their shipments.
Asustek has already planned several promotions to sell its motherboards bundled with graphics cards, and expects its graphics cards' strong market recognition to help attract consumer demand.
Gigabyte's motherboard and graphics card businesses are separate units and the two departments hardly cooperate over sales and marketing. Although Gigabyte's motherboard business has been performing strongly recently, Asustek's new strategy is expected to impact Gigabyte's motherboard business group, the sources noted.
It will be interesting to see what ends up happening. Based on some of the reviews I have seen the new Haswell-E boards are quite good and the video card lineup is looking rather impressive as well.
Related Web URL: http://www.digitimes.com/news/a20141017PD210.html?...
