MasterFrame Chassis and Custom RTX 50 Series Coolers from Cooler Master at CES 2025

For the past several years Cooler Master has been busy re-inventing themselves to become a premiere brand in the PC cooling space.  Thing is, Cooler Master has always been a premiere brand, often copied but never duplicated however, they keep insisting that they are falling behind the times and are pushing themselves to offer new products, upgrading others and brining back a few old friends.

First is the MasterFrame.  This modular case concept has roots that go back to the MasterCase 5 that was released almost 10 years ago.  The concept is that you can purchase a base chassis and then upgrade it to match your needs. With the MasterFrame, you can do something similar by getting replacement panels to match your office decorations or adjust the internals to better accommodate custom builds.

For custom PC builds. Cooler Master has expanded their program to build custom PCs using their entire line of products from Cases, CPU Coolers and Power Supplies to also include a custom NVIDIA RTX 50 Series GPU cooler.

This new line of GPU coolers resembles many of the custom designs that you can get from Gigabyte and Asus but purely with Cooler Master branding and parts. 

Sadly, the only way to get one of these coolers is in a custom Cooler Master build so, don’t expect there to be reviews of the cooler design anytime soon.

Cooler Master was never immune to taking risks when it comes to product designs and they are bringing back some popular coolers from the past including the Cooler Master “V” series.  These new tower coolers are a little different from their previous designs.  The V10 does not come with a TEC module but does feature a number of vapor chamber designs and unique vertical heatpipe directly over the cold plate.  These new heatpipes are designed to complement the existing 2/3/4/5 included heatpipes and extend the thermal capacity of each cooler.

The lower end “V-Lite” has plans to replace the popular Hyper 212 with similar construction, cost and performance.  What will be interesting to see is if Cooler Master can make the switch without upsetting over 15 years of market establishment under the Hyper 212 name.

Aquagate Max Retro is a name that I haven’t heard in a long time and marks an era when watercooling was dangerous and sometimes more trouble than it was worth.  The Cooler Master Aquagate was one of the first commercially available DIY watercooling kits that eventually paved the way towards the AIOs we all know and love. 

This massive cooler is designed as an external high-capacity chiller while the 360 Atomos II takes a more traditional route with replaceable tops to fit your mood and design aesthetic.

It is difficult to get excited about a cooling fan but, the Cooler Master MF120 might be one of the coolest designs I have seen in a very long time.  This high-performance fan features a full metal frame, high static pressure design and switchable silent to performance modes making it one of the most versatile designs you can get. 

The MF120 is available on both RGB and Non-RGB configurations and will feature the new 30mm design thickness for additional airflow and acoustic performance.